Soletron - A strategic market assessment

26 de setembro de 2008 às 15:28

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During the last ten years the market environment has been changing constantly. The people have high access to information through the Internet, for instance in Asia-Pacific the Internet access market grew by 18.7% in 2005 to generate total revenues of $30.5 billion. This represents a compound annual growth rate of 24.3% for the five years period spanning 2001-2005 (DataMonitor:2006). The international commercial deregulation offered to countries such as China (China’s economy grew by 10.1% in 2004 and by 10.2% in 2005 – Business Monitor International) the opportunity to explore new markets and to offer labour low costs and high quality products for international markets. On the other hand, and at the same time, the female workers rate is increasing year by year, generating new trends, opportunities and demand for new products. The eminent risk of terrorist attacks brought new concerns for governments and companies in their transactions during the manufacturing process. According to Euro Monitor International, just in the USA 45.07% of the total female population was employed in 2005 from 41.99% in 1990.

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strategy market analysis maximisation opportunities

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Fabio Gonçalves de Oliveira

Sou um Profissional de marketing e vendas com mais de 14 anos de experiência, incluindo vivência internacional trabalhando como pesquisador, consultor e professor de marketing, vendas e management para cursos de mestrado e graduação em instituição inglesa.

Tenho forte experiência na área de vendas e gerenciamento de marketing de serviços em empresa de médio porte, onde atuei durante 10 anos. Minha formação acadêmica inclui um bacharel em administração de empresas, um MBA pela FGV, uma especialização em gerenciamento de empresas na University of California em Irvine, USA e um Mestrado na University of Hertfordshire no Reino Unido.

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